PROJECT NAME
Enex
SCOPE OF WORK
Logo Design
Visual Identity
ATM Card Design
Stationery Design
There is a growing need for a financial solution that allows users to expand into digital assets without sacrificing the familiarity and security of traditional finance. Managing and spending both fiat and crypto seamlessly under one account has the potential to revolutionize the way people interact with their finances.
Enex Finance aims to bridge the gap between traditional finance and crypto, enabling users to access, spend, and manage both asset types effortlessly without requiring blockchain interaction or technical expertise.
The goal is to combine the security of traditional financial platforms with the flexibility of digital assets for everyday use.
Enter - Exchange - Exit serves as the core message, emphasizing Enex’s flexibility and ease of use.
We created a cohesive identity consisting of a logo, stationery, credit card, and iconography, all unified within a system using a distinctive color palette and typography. The design communicates a message of secure professionalism while remaining innovative and exciting for the audience.
At the start of the rollout, Enex was a blank slate in need of a visual identity.
With a clear positioning strategy and a detailed growth plan, the first step was to establish a presence. A tangible identity that would define the brand and connect a visionary team from Texas with their customers.
After years in the financial space, the founder developed a deep interest in digital assets and the crypto industry. As a blockchain user through multiple market cycles, he noticed that adoption was moving far slower than expected.
The barriers were clear. A steep learning curve and the vulnerability that came with exposure to crypto made access overly complex and unregulated for most people.
That realization sparked the idea to help bridge the gap, making crypto more accessible and driving its adoption.
Research revealed that while some neo-banking platforms offered crypto investment options, they lacked seamless spending integration. They required conversions and imposed fees. This became Enex’s unique selling point, empowering users with full control and flexibility at all times.
To position the brand effectively, we maintained a professional look while injecting a sense of excitement and innovation. The logo was designed as a simple and trustworthy wordmark, preserving the familiarity of traditional finance while subtly adapting the first letter to reflect the currency space, creating an iconic standalone mark.
Along with the color palette of teal green and purple, the logo was applied throughout the design process to ensure consistency across stationery and cards. The addition of the typefaces Satoshi and Inter contributed to a clean and modern aesthetic, with a structured hierarchy that highlights key messaging across all touchpoints.
The process was rounded out with imagery to help tell the story, seamlessly integrating with the designed brand assets.
The brand identity took shape exactly as envisioned. Fresh, inviting, and impactful.
It strikes a balance between modern enthusiasm and professional reliability, achieved through clean lines and a daring yet refined color palette.
Every brand asset seamlessly integrates into a cohesive ecosystem, ensuring instant recognition and a lasting impression with every interaction.
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