PROJECT NAME
Fantasy Chain
ROLE
Logo Design
Visual Identity
Advertisement Collateral
Leveraging blockchain infrastructure, a platform is being developed to integrate fantasy sports gaming with NFTs and high-speed transactions, offering players a unique opportunity to own, trade, and manage digital assets tied to their fantasy football experiences.
To address the existing gap in trust and accountability, the platform must position itself as a professional and transparent entity built on integrity, while ensuring users feel assured and entertained. This requires a visual identity and messaging that reflect the time and effort invested in the brand.
Brick by brick, strong foundations were laid for the brand’s first phase of launch.
The development of a unique, dynamic, and simple visual identity, including a logo, eye-catching color palette, and impactful typography, set the stage for further brand development.
This phase also included the design of advertising collateral that accurately reflects the brand’s image.
Fantasy sports and blockchain, two high-energy, fast-moving worlds, were destined to collide. Fantasy Chain saw the opportunity to merge these spaces, creating a platform where players could not only compete in fantasy sports but also own, trade, and manage digital assets with the power of blockchain technology.
This was not just about playing a game. It was about giving users a stake in their virtual teams, an experience with real-world value.
To make this vision a reality, Fantasy Chain needed more than just an innovative platform. It needed a visual identity that signalled trust, excitement, and longevity. In a space where many blockchain projects rise and fall quickly, Fantasy Chain had to look and feel like a brand that was built to last.
The blockchain gaming space is flooded with short-lived projects, making trust one of the biggest barriers to adoption. Fantasy Chain was not just another experiment. It was a well-thought-out platform designed for longevity. However, without a strong brand presence, even the best ideas struggle to gain traction.
The challenge was clear. Fantasy Chain needed an identity that immediately communicated professionalism, security, and excitement. It had to speak to both blockchain-savvy investors and fantasy sports enthusiasts alike. The branding needed to balance futuristic tech appeal with the energy and passion of sports culture. Every element, from the logo to the color palette, had to work together to tell a compelling story.
The process began with in-depth research, analyzing the visual language of both fantasy sports and blockchain ecosystems. The goal was to find the perfect intersection where these two worlds meet. A mood board filled with reference images was curated, followed by keyword exploration to distill the brand’s essence into a set of guiding principles.
The logo mark concept was developed with the idea of an icon resembling an arena in a stylized, abstract, and simple way. Incorporating a subtle tech or blockchain-inspired detail without relying on overused elements became the challenge. Early sketches and digital exploration focused on experimenting with circular and angular shapes to cover a wide range of possibilities. At a pivotal moment in the process, a breakthrough emerged, one concept stood out, ready for refinement into the final version.
The result was a striking and dynamic visual identity that embodies both blockchain technology and the energy of fantasy sports. The logo mark features the Colosseum shape with a pentagon panel from a soccer ball, cleverly crafted in negative space and encircled by five nodes, an elegant nod to blockchain connectivity and decentralization.
The bold use of green, blue, and black, with intervention of white, evokes the vibrancy of a football field while also standing out in the crowded tech space, giving excitement and depth. To enhance the brand’s futuristic appeal, we introduced a subtle gradient for the logo mark addition that will be used as a depth dimension within digital applications. The gradient gives the logo an industrial, high-tech feel, adding depth and a switching-on effect that reinforces the platform’s digital nature.
